The media team of AISSMSCOP comprising of Mrs K.D Asgaonkar, Mrs S.M Patil and Mrs. S. H. Rao attended a three-day workshop on “Effectiveness of Marketing Communications” organized by AISSMS Media and Marketing Department from 3rd- 5th July 2019. The event was organized at the College of Hotel Management and Catering Technology, Pune. The session was conducted by Mr. Bhuushan Paalkar, Marketing Consultant. The objective of the workshop was to understand the importance of marketing communication at a centralized level and to design Brand communications for AISSMS. A session on how to write news in a newspaper was conducted during this workshop by Sakal Executive.